1. Kitten Rescue Los Angeles

Brand Identity

New identity for a non-profit organization that provides rescue, foster, care for, and adopt out cats and kittens in Los Angeles.









The logo is designed with custom lettering, using the negative space to subtly incorporate the abstract shape of a cat's nose.





The secondary elements of the system are inspired by cats themselves, with patterns and colors derived from deconstructing the features of various cat breeds.